Marketing Analytics Consultant Available — May 2026 Phoenix, AZ — --:-- MST

Chandan Handa

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I turn marketing data into decisions that grow revenue, reduce waste, and tell stories executives actually act on.

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Five years of turning customer, campaign & commerce data into action.

(02) About

I'm a Marketing Analytics Consultant in Phoenix, AZ — 5+ years translating customer, campaign, and commerce data into executive-ready insights across paid, owned, and earned channels.

MS Marketing Analytics, Pace University — Beta Gamma Sigma, Outstanding Student Award, STEM Program. Ranked 3rd of 42+ in the Kaggle PAC CTR prediction challenge (RMSE 0.05952). Currently leading marketing analytics for Lebovitz Law Group, building AI-powered lead routing, GA4 / GTM measurement frameworks, and executive reporting.

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Years in marketing analytics

0rd / 42+

Kaggle CTR prediction rank

ROAS lift @ Lebovitz Law

Organic traffic increase

From Mumbai trading floors to Phoenix law firms — a path in measurement.

(03) Experience

Sep 2025 — Present Current

Assistant Marketing Director

Lebovitz Law Group

Phoenix, AZ

Built AI-powered lead routing and intake automation — reduced response time 22% and lifted qualified case conversions 18%.
Owned GA4, Google Ads, and Meta measurement — improved ROAS 31% and reduced CPA 22%.
Launched retargeting + SEO measurement frameworks, growing organic traffic 47% across owned and paid channels.
Defined GTM tagging strategy and measurement frameworks to guide GA4 reporting and executive decisioning.

Dec 2024 — Jan 2025

Marketing Analyst Intern

Arizona Advanced Imaging

Phoenix, AZ

Analyzed GA4, Meta Business Suite, and SEMrush data — lifted brand engagement 40% across 7+ social media strategies via A/B testing and incrementality analysis.
Built web performance dashboards and ETL workflows — increased traffic 60% and improved paid media visibility.
Improved e-referral workflows with project management tools — drove a 30% increase in referral patients and clients.

Oct 2019 — Aug 2023

Business Analyst Lead

S R Mehta & Sons

Mumbai, India

Applied MMM and MTA to optimize media investments 20% and drive 30% market share growth.
Led a 5-person cross-functional team executing omnichannel campaigns — generated $25K semiannually and $500K turnover growth.
Forecasted demand and segmentation accuracy in R by 20%, improving targeting and campaign ROI 15%.
Built audience segmentation and demand forecasting models to improve commerce analytics, targeting, and campaign ROI.

Chandan Handa

A toolkit for turning data into decisions.

Five years of turning customer, campaign & commerce data into action.

From Mumbai trading floors to Phoenix law firms — a path in measurement.

Assistant Marketing Director

Marketing Analyst Intern

Business Analyst Lead

Credentials & continuous learning.

Selected work — competitions & dashboards.

PAC Data — CTR Prediction Challenge

EV Sales Analysis Dashboard

Bike Sales Performance Dashboard

Have a measurement problem worth solving?